"> Angle Studios - Branding and Web Design Kent - Blog - Pink is the New Black Angle Studios - Branding and Web Design Kent - Blog - Colour Schemes Angle Studios - Branding and Web Design Kent - Blog - Why EE? Angle Studios - Branding and Web Design Kent - Blog - Help us help others Angle Studios - Branding and Web Design Kent - Blog - B2B Brilliance Angle Studios - Branding and Web Design Kent - Blog - Getting you spotted in the Discovery Park Angle Studios - Branding and Web Design Kent - Blog - Wonderful Websites Angle Studios - Branding and Web Design Kent - Blog - Facebook Advertising IS for you Angle Studios - Branding and Web Design Kent - Blog - ROI for Digital Marketing Angle Studios - Branding and Web Design Kent - Blog - Credit scheme Angle Studios - Branding and Web Design Kent - Blog - Jargon Busting What's a good bounce rate? | Angle Studios - Branding and Web Design Kent Angle Studios - Branding and Web Design Kent - Blog - Web Design Faults Angle Studios - Branding and Web Design Kent - Blog - Keep ahead of the competition Angle Studios - Branding and Web Design Kent - Blog - Improve Client Reach Angle Studios - Branding and Web Design Kent - Blog - Coxless Crew Angle Studios - Branding and Web Design Kent - Blog - Best Christmas Ever Angle Studios - Branding and Web Design Kent - Blog - Speed up your marketing Angle Studios - Branding and Web Design Kent - Blog - 3 Other Social medial Platforms Angle Studios - Branding and Web Design Kent - Blog - Another site live Angle Studios - Branding and Web Design Kent - Blog - Web Traffic Angle Studios - Branding and Web Design Kent - Blog - Build your Social Media Community Angle Studios - Branding and Web Design Kent - Blog - Welcome Brendan Angle Studios - Branding and Web Design Kent - Blog - Professional Designers Angle Studios - Branding and Web Design Kent - Blog - Testimonials Angle Studios - Branding and Web Design Kent - Blog - Web Design Trends Angle Studios - Brand and Web Agency
This site uses cookies to make things awesome for you. By continuing to browse the site, you are agreeing to our use of cookies. Find out more

Jargon Busting Your Web Design Experience

You’ve just started getting your website redesigned and there have already been many terms used by your agency that left you feeling lost. We’ll always try to explain our work in terms that everyone will understand, but even we are guilty of using jargon sometimes. Here’s our jargon-busting guide to web design and development.


Development is the term used for the building of the website using code. It’s when your website goes from intangible design to a tangible website.

Front-end & Back-end

These are two stages of the development. The front-end refers to the things you can see, such as layout, carousels and text-styling. Back-end will refer to the functionality of the site that isn’t visible, from CMS integration to payment gateways and ECRM automation. You’ll have noticed I’ve already used a bunch of jargon terms, but they will be explained, don’t worry.

Wireframes & Prototypes

These occur before the development stage and are the designers’ ways of portraying information. Wireframes are a type of prototyping and are the most basic form. They are usually a series of boxes drawn out to show layout of the web pages and what features you’d expect to find on each page. Prototypes can then advance to worked-up visuals, and sometimes even interactive designs. Our favourite prototyping tool is Invision, which allows us to simulate a website with basic functionality and linked designs.

CMS: Content Management System

You want to be able to edit your site without wading through HTML code right? That’s why we use a CMS. You’re able to edit the content of your site without worrying about learning to code. Examples of Content Management systems include Expression Engine, Wordpress and Drupal, although there are a lot more.

HTML, CSS, PHP & JavaScript

These are all programming languages that the developers will use when building your website. HTML creates the structure, CSS is the styling, JavaScript (and jQuery) will create simple interactive elements and PHP will do the more complex functionality.

WYSIWYG: What You See Is What You Get

Pronounced “whizzy-wig”, WYSIWYG tends to refer to a field where you can write content with styling. A typical WYSIWYG editor will allow you to do bulleted and numbered lists; create bold, italic and underlined text; and align text right, left or centred. Some WYSIWYG editors allow you to insert tables, images and hyperlinks too.

Domain & Hosting

The domain is the address that people will use to get to your website. In our case it’s “anglestudios.co.uk”. Hosting is where you’ll be storing your website. It’s important that your domain is pointed at your hosting. Your IT department or developers should be able to handle this process, don’t be surprised if you hear even more jargon.


A database is a series of tables containing data. Chances are your website will have a database associated with it that stores all the content of your site.


A server is a computer whose storage is connected to the internet. Your hosting provider will have lots of servers and this is where they will store your website.


The URL is a web address but it is slightly different to the domain, every page, image and file on the website will have its own URL. For example the URL for this page is __________


If you’re taking payments on your site chances are you’ll have heard the term SSL. This is the security certificate, associated with your site, that lets everyone know it’s safe. You may have noticed sites that have https:// at the start rather than the standard http:// the s is there because they have an SSL certificate.

Payment Gateways

Payment gateways as I’m sure you’ve guessed are used to make payments on your website. They handle the authentication of payment details with the credit/debit card company. Paypal, World-Pay and Sage-Pay are common ones, but there are others out there.


In short, e-commerce means online retail. So if you want an online shop on your website, talk to your agency about e-commerce.

ECRM & E-shots

At one point everything technological seemed to have E prefixed with them. If you’re in marketing you’ll be aware of CRM meaning Customer Relationship Management, so prefixing it with an E just means it’s the electronic equivalent. That still doesn’t explain what it encompasses, which is actually quite a lot, but many people use it just to refer to their customer emailing system. E-shots is one of many terms used to refer to those fancy-looking marketing emails you get.


An API is one way websites can integrate information from another online source. For example the Twitter API allows us to display on our site all tweets containing a particular hashtag. The Google maps API allows us to display directions and customise styling.


User Interface (UI) and User Experience (UX) are two sides of the same coin; a shiny user-focussed-design coin. UX will cover user-journeys, button sizes, readability and even tone of voice, most of this is agreed upon during wireframing. UI is the attractive skin those wireframes are given. A good user interface will have good user experience.


You’ve seen that you can get a responsive website but what does it mean and what’s the advantage? Responsive websites “respond” to the size of the device they are being viewed on. This means they will work on mobiles, tablets, laptops and large desktops without the need for your users to zoom or scroll horizontally. Strictly, responsive design is different from those websites with a mobile and a desktop version. With a responsive website they are the same website, but elements may display differently on different sized screens.


Also known sometimes as slideshows/ sliders/ rotating banners, carousels are features you’ll find on many websites. A carousel is a slideshow, but it doesn’t have to be limited to images. Some are automatic, but don’t have to be, others have arrows you can move between slides with, again this is optional. You’ll find a form of carousel on our homepage showing off some of our work.


Accordions are another common feature on websites. They are collapsible elements that usually come in a set of headings with more information that can be revealed or hidden by clicking the headings.

SEO: Search Engine Optimisation

You’ve just got a beautiful new website with great user-experience, you’ve even got it hosted and it’s live, but there’s one problem… it appears so low on a Google search, you’re not getting any traffic; that’s where Search Engine Optimisation comes in. Google and other search engines are frequently changing the way they decide who appears at the top of the search results, but there are always things you can do to improve your chances. Talk to an SEO expert about what you can do.


How do you tell who has been visiting your site? Analytics! Analytics track the basics of where the user came from and how they travel throughout your site. It’s a great tool to see what pages of your site are under-performing and generally tracking user visits. Google Analytics is one of the most popular website analytics packages out there.


Hopefully this article has helped bust some of the jargon used in web design and development. Now you know what E-commerce, E-shots, SEO and Responsive Websites are, you can talk to an agency like us with confidence that you’re asking for the right thing. Don’t worry if you still feel lost, like all good agencies, we’ll talk you through terms as they come up.

You might also like...

Current Trends in Web Design

26 Aug 2015

It's always important to know what is in vogue so your brand doesn't get left behind, feeling dated. Here are our top trends in web design at the mom...

View Article

Is Your Website Driving People Away?

30 Sep 2015

Your website may have been running for a while and to you it all seems to be looking fine and running well. However, are you wondering why your websit...

View Article

What can a professional web designer do that you cant?

28 Aug 2015

There are a lot of sites and software out there which can assist you in creating your own professional looking website. If you think that web design i...

View Article

6 Web Design Faults That’s Not Healthy For Your SEO

09 Mar 2016

For online businesses, surviving in a competitive internet-based industry takes a comprehensive approach, which involves two critical steps: • Ear...

View Article

View the latest

Ready to get cracking?

There is an eager team of creatives, developers and project managers ready to get stuck into working on your project.

Start your project