User Experience, (or UX for short) — is a huge topic. Often characterised as the overall experience you have while using or interacting with something, for most, user experience comes to mind in a technical sense. This could be in the form of software, an app, website, or even a video game. In a nutshell, UX is a part of the design process you don’t hear about unless something goes wrong, but why does it matter to designers and why should you care as a business owner?
What UX Is—And Isn’t
To get a better understanding of what UX is, let’s use a real life example. Think of a recent interaction you’ve received that you would class as a great ‘user experience.’ This could be in the form of customer service or even a website or app you found incredibly useful. Now, think about why the experience was so great. Was the service quick, easy to use, informative?
Now, think about the last time you received a poor user experience. Perhaps you were waiting in a queue for ages or you had to wait too long in a restaurant because someone messed up your order? How frustrated you must have been.
User experience is something we encounter everyday, whether it’s through an app, website, face-to-face or even on a telephone call. Developing a good user experience plays a huge part in whether a customer chooses to order from your website or use your service.
You’ve Got a Few Seconds to Grab Someone’s Attention—Make It Quick
According to the Microsoft Consumer Study, the average human attention span is eight seconds—and even then, we start to lose interest. This means you’ve only got a few seconds to grab someone’s attention, so if you’re going to have a website or app, it needs to be quick to use and easy to navigate.
The Tiny Elements Make All The Difference
Small details can make a big difference to user experience, saving users’ time, making the experience more enjoyable. Think about it—when meeting someone new, how do you decide whether someone is truly kind and acting in your best interests? It’s not about appearance, but rather, the little things they do that really make you feel special.
In UX, the same principle applies; we decide whether a website is useful and tailored to our interests. While complex, retailers are a perfect example of this. Not only do these websites need to be well organised, but also need to offer a customisable experience, allowing us to filter search results to help look for a specific product. Consider Amazon.com, which is great for filtering products by department, as well as by reviews.
Designing For The Right Generation
It’s hard to argue that the growth of the Millennial generation hasn’t altered the landscape of the global economy, but what about the older generations who are less used to growing up with modern technology?
Your audience plays a critical role in deciding the overall look, feel and experience of a product, especially when it comes to dealing with the side effects of ageing. Therefore, colours, contrast, font size and navigation all need to be considered, especially for those with visual impairments.
You also need to consider that generations use technology for different reasons. For example, in contrast to Millenials, Baby Boomers make purchases for different reasons or interact with a product in different ways. In order to keep your audience engaged, you need to know where they’re coming from.
While UX may be tricky to grasp a hold of at first glance, with the right understanding of your audience, getting the all important details to deliver a great user experience doesn’t have to be so difficult. Looking for a new website? Get in contact today.
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