Lydden Hill Race Circuit appointed Angle to design and build a new front-facing and up-to-date website with an integrated ticket purchasing system to enable customers to purchase tickets from any device.
The first phase of developing a new website involves creating mood boards and researching websites of competitors in the industry to start to bring together some ideas of how we would like the website to look and feel.
Once we have pulled our ideas together we start to create the wireframes, the basic structure of the website. Wireframes give the client an overview of the website in black and white and demonstrate how the user will be able to navigate around the website.
For this phase we worked closely with the Lydden Hill team to make sure they were completely satisfied with how the website is going to work before we move forward with the design phase.
This is where we get to the good stuff. Now we have the basic structure of the website ready we can start to bring it to life. During this phase we add some colour to the website to bring it to life, Lydden Hill wanted to move away from their previous golden brown to something more modern and appealing so an eye catching blue was slected. As well as the colours, Lydden Hill also requested that the navigation bar found at the top of the page would reflect the rumble strip around the edge of the track, leading to the creation of the skewed navigation bar.
During the front-end development we added the effects and transitions to the website, for example on the homepage there are three photos which automatically transition in a loop.
Front-end development also involves making sure that the site is fully responsive to other devices such as mobiles or tablets. This was a particularly important feature for Lydden Hill as we had to be sure their customers would be able to view and book tickets anywhere, anytime.
The final stage was working with a third party ticketing sytem to make sure it was as easy as possible for customers to buy tickets.
Once both us and Lydden Hill were happy with how all the different features were looking and working we got the green light to push it live.